Month: October 2015

October 20, 2015

On mobile, users’ behaviors and preferences keep evolving. Within months, sometimes weeks, what was taboo becomes mainstream and what was mainstream become obsolete. That’s part of the fun. But how can companies keep up? This article, originally written for the Huffington Post, describes 3 simple steps to drive exponential growth on mobile.

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October 7, 2015
Most apps fight for our attention, but how can an app be useful when you leave your phone in your pocket? In this inspiring talk from Manifesto, Golden Krishna (author of “The Best Interface Is No Interface” and designer at Google) proposes the concept of “back pocket apps” – uses of your phone that are best when you don’t need to interact with your phone at all. Golden looks at these interface-free user experiences, how to design them, and how to create delightful experiences without direct engagement.
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