Issues we may find may include similar tag tags, duplicate content, HTML / code problems, load speeds, and more. Determining which are most important and which items will help you rank better is an essential part of our plan. Throughout the process, you will work with various team members at OuterBox and we’ll truly get to know your business. We hope the SEO audit is the first step in a long-term business relationship.
From there, go through each account to determine if they’re all consistent with the company’s branding — using the same images, logo, tone of voice, etc. Essentially, a competitive audit allows you to see what’s working for other companies in your market so that you can incorporate those tactics into your own strategy. Before I dive into the things you should keep an eye out for, let me go through some of the different types of audits you can perform.
In this audit, you’ll need to analyze how traffic is coming to your website and where it’s coming from. A website audit is an examination of page performance prior to large-scale search engine optimization (SEO) or a website redesign. Auditing your website can determine whether or not it’s optimized to achieve your traffic goals and give you a sense of how you can improve it to reach those goals.
Schema Markup and Structured Data
Before you partner with an agency for an SEO audit, discuss their implementation rates. It won’t provide your team with an exact price, but it offers a general idea of what implementation could cost — and if it aligns with your budget. For example, an expedited SEO audit for a 100-page site could have double the cost of an expedited audit for a 50-page website.
Firstly, you will need to access Google Search Console, which is the go-to tool for getting basic audit data and assessing your rankings from Google’s perspective. Prior to starting with an SEO audit checklist, you need to set up analytics tools. When I was leading marketing for PlushCare, a telemedicine provider that was acquired for $450M, we did some crazy things in the name of search engine optimization (SEO). Google Search Console is one of the best free SEO tools for analytics. It shows you how Google and most search engines see your site. Screaming Frog can crawl your site like a search engine spider.
With Moz Pro, you have the tools you need to get SEO right — all in one place.
If you’re facing any of these issues and haven’t performed an SEO audit in the last six months, it’s a good time to run one. Check your backlinks and their value, see competitors’ backlinks and new & lost links. A high bounce rate or a generally poor experience causes your site to lose relevance for Google.
- Payman Taei is the co-founder of Respona, the all-in-one PR and link building tool that combines personalization with productivity.
- Every link from a relevant, high-quality source counts towards your authority.
- For this reason, detailed or custom styling is a common feature of web design services.
- The Site Audit tool from Ubersuggest crawls up to 100 pages for free.
- It scans your website to find any issues that could be holding your site back from high rankings in search results.
- Now that you’ve verified that all of your pages can be indexed, it’s time to search for branded keywords, which is the fourth step of our SEO audit checklist.
Achieved simultaneous position one rankings for car, home, and life insurance.
Their insightful tool will even tell you what terms your site is missing that would drive more traffic. The Spider SEO Crawler allows you to audit up to 500 URLs for free, but upgrading to a premium plan removes that limit as well as opens access to extra features. Sift through page titles and metadata, zero in on duplicate content, extract site data, even generate XML site maps with ease. Integrate your favorite tools like Google Analytics and PageSpeed Insights SEO Anomaly with API integration, and get in-deep with bot programming directives. Your site audit tool should contain a content gap report or equivalent that indicates the webpages outranking yours with similar content. Here you can find primary and secondary keywords that affect ranking and incorporate them into your content to drive the webpage higher on the SERP.
But if you already created a project without enabling expert options, no worries. You can click Rebuild Project right in the Visualization module and recollect the data for your project. While Google says that 404 errors are an inevitable part of web crawling, it’s still not advisable to have a lot of them.