Auditing internal links involves analyzing link structure for proper navigation, user experience, and link equity distribution. Screaming Frog is a powerful and widely-used SEO tool that crawls and analyzes websites to provide insights into various aspects of on-page and technical SEO. Again, this issue refers to both internal and external links and essentially means a page has no links from it at all. This means the page is a “dead end” for your site visitors and search engines.

Step 6: Make sure meta tags are optimized

The experience of your agency also determines SEO audit pricing. Pick the SEO aspects or areas of your site that resonate with the biggest challenges you currently face. To make things easier, break them down into manageable chunks based on how quickly you can implement them. Once you get rid of the junk content, check how other pieces are performing. To find out what the best next steps are, you need to look at the data.

The recovery process began with a comprehensive audit of all website content. Using tools like Google Search Console and SEO analytics platforms, I identified pages with declining rankings and pinpointed the causes. The focus was on relevance, accuracy, and adherence to current SEO best practices. I’ve dealt with an SEO penalty before, and reassessing keyword targeting was one of the key strategies that helped me recover my rankings.

Next, consider what type of content could be valuable for others to link to. Typical examples include case studies, statistics, and original research. You can use this information to create more content focused on easy-to-grow plants and drive more traffic to your site.

Agency Services

If a minor SEO hiccup occurs with your search results, we notice it and swiftly take action. Google Search Console and Google Analytics are the best place to start for an enterprise-level SEO audit. SEO tools like Ahrefs and SEMRush will also crawl and audit your website. When selecting an SEO agency to perform an SEO audit, we recommend asking for relevant client testimonials and case studies. To get the most from an SEO audit, the agency must understand your business, products/services, and customers.

• SEO tools like Ahrefs and SEMRush will also crawl and audit your website.
• Some SEO audit software, like Screaming Frog, allow you to schedule website audits.
• Conductor offers custom pricing based on the number of total web pages you need to audit.
• To find out what the best next steps are, you need to look at the data.

There’s a reason there’s no one prescribed recipe for a successful SEO audit. It’s the same reason SEO “best practices” are so often inconsistent. It changes its algorithm almost daily, and it rarely tells us why or how it did so. You can then export pages with little to no content and identify page-level action items on how to fix each one. Speaking of content…your pages aren’t going to get any respect in the SERP (Search Engine Results Page) if they’re thin. Panda, a 2011 Google algorithm update that cracked down on sites with thin content, made sure of that.

This ensures the site is primed to compete in the search results. An auditor needs to consider numerous options before recommending several keywords to his client. These keywords will be the backbone of your website and based on them, you can expect slower or faster growth.

For that, select List Mode in the project creation dropdown menu. Add the domain link and a set of specific URLs you want to crawl. If your site has been penalized, you will see a corresponding notice in Google Search Console. Make sure to address the warning before you proceed further with an SEO audit checklist. With these tools in place, you can get a substantial amount of data for a scrutinized website analysis. When selecting the best software for your needs, be sure to compare SEO solutions and pick the one that fits your requirements best.

Still—whenever possible, you should make sure all your pages are as optimized as possible for keywords that will help them show up in organic search. Unless you’re auditing your own site, IA-based recommendations should hinge on the goals of project stakeholders. To which pages/parts of the site are they trying to push users? Your target audience and business goals will inform the way you define and organize content. This type of SEO audit will involve on-page efforts SEO Anomaly like image optimization but largely refers to performance metrics like site speed and security. A technical SEO audit will identify opportunities to fix, eliminate, or reorganize code, prevent spam, switch from HTTP to HTTPS, and more.