If your website has multiple orphaned pages, filter the list from high to low for organic traffic. If internal links are added to orphaned pages still receiving organic traffic, they’ll certainly gain far more traffic. Great photography is a crucial component of a professionally designed website, but image files must be optimized for search engines to maximize their SEO value. Everything from the name of the image to the size of an image file will have an SEO impact. If you rely on a 3rd party to host your photos or other files, you may need to ensure the platform keeps you in control of your assets and how they are delivered.
Run a crawl of your website
The easiest way to check if SEO Anomaly your site is mobile-friendly is to use this Mobile Friendliness Test Tool. Enter your website URL, and the tool will analyze the page to see if it meets mobile usability standards. Google primarily uses the mobile version of your site for indexing and ranking. If your site isn’t indexed, no amount of optimization will help you rank in search results until you fix this fundamental issue. I’ll show you what to look for and which tools help along the way. Last but not least, the SEOptimer blog provides a bunch of relevant articles and tips and tricks for you to stay on top of the SEO improvement landscape.
Open the SEO toolbox to find valuable programs like Entity and Header Detectors, Payload and SEO Log Analyzers, and a useful Chrome extension. In fact, Semrush is so sure they’ll satisfy your SEO needs, the CEO has offered to eat his hat if you find another service offering the same list of uniquely helpful features! Our organic traffic was very volatile as a result of some of those experiments.
- For the purposes of an SEO audit, that means redistributing internal linking structures on your website to pass equity to the pages that need it.
- Here you can find primary and secondary keywords that affect ranking and incorporate them into your content to drive the webpage higher on the SERP.
- An effective SEO budget goes beyond numbers; it should reflect your business priorities and long-term vision.
- This breaks down all of the problems the crawler has found, how much of a priority they are to be fixed, and how to fix them.
- Sometimes “penalties” come in the form of unknowns, without manual actions, and teams are left to try and figure out what issues may be causing a loss in rankings.
How to Do a Website Audit in 5 Steps (+ Checklist)
Fixing broken links is important because they negatively impact user experience, leading to frustration and higher bounce rates. They harm SEO, as search engines view broken links as a sign of neglect or poor site quality. Broken links prevent search engines from properly crawling and indexing your site, which reduces its visibility in search results.
Ensure that there are no issues with HTTP/HTTPS
For a small, personal site, these settings may be fine as they are. However, settings like the maximum number of pages crawled under “Limits” is something you may want to alter for bigger projects. However, this is not the primary purpose of your title and meta description.
Essentially, a competitive audit allows you to see what’s working for other companies in your market so that you can incorporate those tactics into your own strategy. Before I dive into the things you should keep an eye out for, let me go through some of the different types of audits you can perform. I’ve also spoken with some SEO consultants and specialists who’ve shared actionable tips, which you’ll find interspersed in the article. This combination of technical, on-page and off-page auditing makes SEOmator a great option for digital marketers who need to audit every part of their SEO—not just the technical aspect. This keeps your site in top shape, aligned with SEO best practices and algorithm updates. Auditing CTA placement and effectiveness is key for user engagement, lead generation, and conversions.