This interview originally aired on Business Insanity Talk Radio with Barry Moltz
SC Moatti is a mobile veteran from Silicon Valley and a pioneer in the areas of mobile, innovation and leadership. While serving as an executive at companies like Facebook, Trulia and Nokia, SC launched and monetized mobile products that are now used by billions of people and have received prestigious awards, including an International Digital Emmy Award nomination. She is the author of the bestselling book mobilized: An Insider’s Guide to the Business and Future of Connected Technology. Her commentaries can be found in outlets like The Wall Street Journal, Forbes, and The Harvard Business Review.
2:30 – Customers see you through their mobile devices. Is mobile just a trend or is it here to stay?
4:00 – The best way to use mobile for your business.
6:00 – The elements of a mobile-friendly website.
7:15 – Best practices for email marketing with mobile in mind.
8:15 – The Mobile Formula: The Body Rule, The Spirit Rule, and The Mind Rule.
To learn more, visit www.scmoatti.com