February 1, 2017

A Sketchnote Illustration of my Book ‘Mobilized’

I LOVED that Ramya Sethuraman made an illustration of the key concepts in my bestselling book on mobile ‘Mobilized’. For visual learners, this illustration is a handy guide to understanding my mobile formula. 

Read her Medium post below:

This note is a part of a series that captures my attempt to become a better product manager by combining the things I love: product, art and writing.

I came across SC Moatti’s talk on the Lean Product and Lean UX meetup site and picked up her book, Mobilized, after hearing her speak about ‘The Mobile Formula’!

What I loved about her book was the way she packed her insights into a succinct formula. There are also tons of examples in the book of successful, delightful mobile products that capture the essence of her formula. It’s also a super quick read, so go on and get your copy!


SC Moatti is the managing partner of Mighty Capital, a Silicon Valley venture capital firm, and Products That Count, one of the largest networks of product managers, leaders and entrepreneurs in the world. Previously, she built products that billions of people use at Facebook, Nokia and Electronic Arts. She also serves on boards of both public and private companies, including mobile technology giant Opera Software (OPERA:Oslo). An award-winning bestselling author, Moatti frequently gives keynotes on investing and innovation at prestigious conferences globally, including the Mobile World Congress, the Collision Conference, and the Commonwealth Club; and has been featured in The Wall Street Journal, the Harvard Business Review, and on NPR. She lectures at Stanford Graduate School of Business, where she earned her MBA and has a Master of Science in electrical engineering. A16Z general partner Andrew Chen called SC “a genius at making mobile products people love.” For more information, visit Mighty.Capital