The primary goal of an SEO audit is to discover underlying issues that may be limiting a website’s visibility and identify opportunities for improvement. Combined, these metrics produce a thorough report that provides a clear picture as to any deficiencies that your website may have. As search engine algorithms evolve and user expectations grow, staying on top of your website’s SEO health is more important than ever. If you’re serious about driving organic traffic, ranking higher in search results, and staying ahead of competitors in 2025, conducting regular SEO audits is non-negotiable.
Our SEO reports also let you know SEO Anomaly of any problems or technical shortcomings in your website that may be hurting your search engine rankings. High-quality content keeps readers engaged and signals to search engines that your page is valuable and deserving of higher rankings. Use Semrush’s Site Audit tool to identify crawled pages and the issues that might be blocking search engines from accessing them effectively. For example, a technical SEO audit helped BetterVet, a mobile veterinary service, fix critical site errors affecting the crawling and indexing of their content. With a technical site audit, you can check how easily search engines can access, crawl, and index your pages. Pagespeed Insights is worth using to audit web pages you are trying to rank since page speed is an important Google ranking factor and also greatly impacts user experience.
Analyze Site Structure and Internal Linking
An SEO audit enables you to examine your site’s overall performance. This tool will allow you to generate highly accurate results with ease, and we highly recommend it. Our site audit documents contain everything you need in order to set up the data as well. You need to know where they are, what information you need to improve the data you need to improve, and so on.
How to Complete a Technical SEO Audit in 8 Steps
Among other things, our audit can help you identify significant technical SEO problems on your site, so you don’t have to move forward with an audit blindly. If you’re just starting out, this could be a great opportunity to look into how SEO professionals conduct an audit behind the scenes. If you’re a veteran, this audit plan is suitable for launching your own audit business on the side if you choose to do so.
- They will review how your website handles content and asset delivery to identify technical strengths and weaknesses, and compare your performance to your competitors.
- Your website’s speed and performance have a direct impact on user experience, bounce rates, and your organic rankings, making optimization in this area crucial.
- This leads to increased organic traffic, a better brand reputation, and increased commercial success.
- It should outline the steps to get out of this penalty and/or rule out any algorithmic adjustments you need to make.
Small Websites
Broken links prevent search engines from properly crawling and indexing your site, which reduces its visibility in search results. Additional tools include a site explorer feature for checking off-page SEO metrics like domain authority and backlinks and a keyword explorer tool for several search engines. You should also do a manual inspection of broken or deindexed backlinks to ensure they haven’t been flagged by Google as spammy or problematic. These pages could be penalized by the search engine and cause you to lose not only link juice but domain authority as well. An SEO audit is the process of evaluating how well your website is optimized for search engines. Just like a car needs regular servicing to run efficiently, your website needs audits to ensure it’s performing in line with current best practices.
Conduct an SEO audit to identify the keywords that contribute significantly to organic traffic. Prioritize optimization efforts by aligning content around these high-performing keywords, aiming to enhance visibility and achieve better results in search engine rankings. SEO audit is crucial for enhancing the performance and visibility of a website in search engine results. This systematic evaluation involves scrutinizing various elements, from keywords and on-page optimization to technical aspects like site structure and page speed. Regularly checking page rendering is essential to maintain both search engine visibility and a consistent user experience. When you catch rendering issues early, you prevent valuable content from being missed by search engines and avoid user frustration caused by broken or incomplete layouts.
Before, during, and after your audit, use our complete SEO checklist to keep your optimization efforts on the right track. A content audit will uncover pages you need to update if you want to boost their traffic. First, get an overview of your backlink profile with a tool like Semrush’s Backlink Analytics.