This information is vital for understanding where to focus your SEO efforts and for optimizing your content strategy. The more high-quality backlinks and accurate citations your business has, the stronger your Google Maps ranking. Google Posts appear in your business listing, so posting consistently helps keep your profile fresh and engaging. Include high-quality images, a clear call to action, and relevant local keywords to drum up business for these one-off events. Using local keywords strategically improves your relevance, increases visibility in search results, and helps customers find you when they’re searching for businesses in your area. Just make sure keywords fit naturally — Google rewards useful, readable content, not something that looks spammy and overly keyword-stuffed.
Refreshing your content will ensure that you’re offering users the best (and most up-to-date) information and driving increased keyword visibility. This will help you uncover potential reasoning for how/why a site was hit by an update, or certain keyword rankings and pieces of content that may have been impacted by it. Not just because it’s an SEO best practice, but also because it’s the first thing users see in search results and on social media. This also presents the opportunity to further optimize for search engines through ALT text and file naming. Focus on improving keywords that are ranking in positions five through 15 (where you’re teetering at the bottom of Page 1 or top of Page 2 on Google).
Boost your local ranking
Website level factors include a sitemap, security, and page speed. Optimizing these three elements will improve your rankings and traffic. So far, we have discussed 3 ranking factors on how to rank on Google. Next, we will look at how to optimize website level factors to improve website ranking. Let’s get started with our first ranking factor, i.e., choosing relevant keywords.
It’s important to optimize images because they can show in Google Images and drive additional search traffic to your site. To find topics people are searching for, you need a keyword research tool like Ahrefs’ Keywords Explorer. Enter a broad topic as your “seed” keyword and go to the Matching terms report. Trying to rank for keywords nobody’s searching for is a fool’s errand.
App Promo Video
Promotional Content cards will be displayed in dedicated sections throughout Google Play, search results, and an app’s store listing. A good name should be engaging, distinctive, and have a high search potential. Having a distinct, unique name, that’s not a generic word will benefit your app in the future, when the traffic from branded keywords will be more relevant. The platform allows for various optimizations, such as editing the title tags, meta descriptions, and URLs for your products and pages. You can also improve site speed, make use of blogging capabilities, optimize images, and build backlinks to enhance your store’s SEO. Additionally, the app gets your store information to search engines using JSON-LD data already structured in the way search engines need.
For smaller niche sites on the other hand, I DO manually build links…its a different strategy. I’m trying to soak everything up, researching keywords and focusing on creating quality content. Well, as you can see highlighted in the image above, I am now ranking #2 in Google currently for that keyword! However, because others read my article and liked it, you can see that the page does indeed have 48 page links.
- Which is the type of thing that bloggers and journalists LOVE to link to.
- A misplaced cell reference or an incorrect range can lead to inaccurate results.
- And the pages ranking in the top 5 positions can give you a very good idea.
- Use advertising to attract your target market, Facebook messenger bots and much more.
So, double-check that all your business details, like contact details, business hours, and address, are correct and complete. According to Google’s help page, relevance and prominence play a key role. For example, if your main keyword is influencer marketing, LSI keywords SEO Anomaly can be words and phrases like social media, marketing campaigns, brands, Instagram, marketers, endorsements, etc. Also, Google mainly uses the mobile version of a website for ranking and indexing. Google gives preference to websites that have HTTPS (short for hypertext transfer protocol secure).
Pay attention to important keyword metrics such as CTR (Click-Through Rate) and average position to gauge performance more effectively. Google Search Console is an indispensable tool for monitoring your website’s presence in Google Search results. You can track keyword performance, page indexing, and discover any issues affecting your site’s visibility. Setting up this tool requires a Google account, which allows you to access detailed reports on impressions and clicks. To effectively monitor your SEO performance, utilizing the right tools is crucial.