I hosted Lyft CMO Kira Wampler in September 2015. Kira talked about ways to go about disrupting daily habits that haven’t changed in decades, such as driving places, finding a home, and balancing the books? “The most successful businesses don’t wait for disruption to happen to them,” she says. She also shared many real-life examples.

I argue that to be successful, mobile products need to be beautiful. But consider this: billions of people use their mobile products on average 110 times a day. So mobile designers have the challenging task of delighting virtually anyone all day. How do they do it? In this article, which I originally wrote for the Huffington Post, I outline the focusing and expanding design elements that power the best mobile products.