Get intel on business and technology. Bonus: a FREE copy of the mobilized workbook when you sign up.

Blog


February 10, 2016

Chris Anderson has been at the heart of technology for many years. Chris was the Editor In Chief of Wired from 2001 – 2012 and wrote the famous technology book, “The Long Tail: Why the Future of Business Is Selling Less of More.” Currently, Chris is the CEO of 3D Robotics, a drone manufacturing company. In this talk, Chris examines the birth of the “Makers’ Movement” – a new era when barriers to building physical products have been lowered and manufacturing is no longer the exclusive territory of large, well-funded firms.

Read More >

January 6, 2016

I wrote this article for the Huffington Post because in 2016, it’s clear that mobile has eaten the world… Despite my experience at several mobile pioneers for over a decade, I’ve long struggled to wrap my head around the mobile revolution. Soon, I realized I wasn’t alone. This article is my mobile manifesto. I argue that mobile products are extensions of ourselves. What we should expect from them is what we want for ourselves: an attractive body, a meaningful life, and a masterful mind.

Read More >

December 15, 2015

One of the things I believe is critical for mobile success is personalization. One of the most disruptive aspects of mobile products is how much they know about us. But how do you create personalized experiences that feel real? There are 5 key personalization filters and this is what I’m discussing in this article, which was originally written for the Huffington Post.

Read More >

November 28, 2015

Andrew Chen is one of Silicon Valley’s thought leaders on growth, mobile, and startups in general. His essays on these topics have been featured in New York Times, Wired, and the Wall Street Journal (among many others). Andrew is now working on growth at Uber. In this discussion at Manifesto, Tim Chang, Managing Director of the Mayfield Fund, interviews Andrew about how he thinks about growth, what he has learned from trying different tactics, and how to evaluate the success of growth initiatives.

Read More >

November 8, 2015

I hosted Slack first product manager Kenneth Berger at Products That Count in November. Kenneth talked about strategies that Slack used to become the fastest-growing and one of the most beloved enterprise mobile products. He shared some surprising approaches such as leveraging PR early on, focusing on more than one metric at a time. This is against the norm in Silicon Valley these days but hey, it worked!

Read More >

October 20, 2015

On mobile, users’ behaviors and preferences keep evolving. Within months, sometimes weeks, what was taboo becomes mainstream and what was mainstream become obsolete. That’s part of the fun. But how can companies keep up? This article, originally written for the Huffington Post, describes 3 simple steps to drive exponential growth on mobile.

Read More >

October 7, 2015
Most apps fight for our attention, but how can an app be useful when you leave your phone in your pocket? In this inspiring talk from Manifesto, Golden Krishna (author of “The Best Interface Is No Interface” and designer at Google) proposes the concept of “back pocket apps” – uses of your phone that are best when you don’t need to interact with your phone at all. Golden looks at these interface-free user experiences, how to design them, and how to create delightful experiences without direct engagement.
Read More >

September 28, 2015

I hosted Lyft CMO Kira Wampler in September 2015. Kira talked about ways to go about disrupting daily habits that haven’t changed in decades, such as driving places, finding a home, and balancing the books? “The most successful businesses don’t wait for disruption to happen to them,” she says. She also shared many real-life examples.

Read More >

September 23, 2015

I argue that to be successful, mobile products need to be beautiful. But consider this: billions of people use their mobile products on average 110 times a day. So mobile designers have the challenging task of delighting virtually anyone all day. How do they do it? In this article, which I originally wrote for the Huffington Post, I outline the focusing and expanding design elements that power the best mobile products.

Read More >

June 1, 2015

When AOL announced that it was being sold to Verizon, many speculations started to fly around about consumer Internet companies. Why? Because as they become public and need to keep up with the expectations of their users on mobile, it becomes increasingly difficult for them to innovate. They’re shooting themselves in the foot, in a way. In this article, which I wrote for the Harvard Business Review, I outline what their options are.

Read More >

March 5, 2015

Here’s one thing I love about mobile: the Sharing Economy. Why? Because the Sharing Economy represent an opportunity to overcome rising inequalities. Instead of owning, let’s share: a pretty optimistic view of the world, I think. And the Sharing Economy is creating all sorts of opportunities for entrepreneurs, as I discuss in this article, originally published in the Harvard Business Review. (Of course, there are some risks and the freelancers and workers of the Sharing Economy are grossly underpaid right now. I’m not covering this in that particular article, but I discuss it in my book, mobilized.)

Read More >

February 18, 2015

I wrote mobilized, my book on mobile, because we’re at the dawn of the mobile revolution and need to understand the impact of mobile on business and the world. Why do I say “dawn” when billions of people already have a smartphone? Because tomorrow, we’ll each have multiple mobile devices, such as an ear pieces, a smart watch, an intelligent pill. This trend, known as Internet of Things, is however slow to take off. This is what I discuss in this article, originally published in the Huffington Post.

Read More >

December 2, 2014

Another amazing guest from Products That Count, visionary author and founder of Adaptive Path Mike Kuniavsky discusses how to design devices for multi-touchpoint services, why and when to use specialized devices to create a competitive advantage and how to design different touchpoints simultaneously so each provides specific user value and creates a consistent experience across the service as a whole.

Read More >

August 26, 2014

One of the products I looked after during my time at Facebook is push notifications. I learned a lot about how to use them for users’ delight, what works and what doesn’t. This is the purpose of this article, which I originally wrote for the Huffington Post.

Read More >

© 2017 SC MOATTI. ALL RIGHTS RESERVED