February 1, 2017

A Sketchnote Illustration of my Book ‘Mobilized’


I LOVED that Ramya Sethuraman made an illustration of the key concepts in my bestselling book on mobile ‘Mobilized’. For visual learners, this illustration is a handy guide to understanding my mobile formula. 

Read her Medium post below:

This note is a part of a series that captures my attempt to become a better product manager by combining the things I love: product, art and writing.

I came across SC Moatti’s talk on the Lean Product and Lean UX meetup site and picked up her book, Mobilized, after hearing her speak about ‘The Mobile Formula’!

What I loved about her book was the way she packed her insights into a succinct formula. There are also tons of examples in the book of successful, delightful mobile products that capture the essence of her formula. It’s also a super quick read, so go on and get your copy!


scmoatti-500-bwSC Moatti is a technology visionary, early stage investor and fmr Facebook executive. Today, she invests in products that transform lives and create value at scale. Previously, she built mobile products that billions of people use. Andrew Chen, one of Uber’s top executives, called SC “a genius at making mobile products people love.” Moatti is the founder & managing partner of Mighty Capital, an early-stage investment firm, and the founder of Products That Count, a community of 15,000+ product managers and innovators. She also serves on boards of both public and private companies, including mobile technology giant Opera Software (OPERA:Oslo). A bestselling author, Moatti frequently keynotes on mobile transformation and business growth, and has been featured in The Wall Street Journal, The Harvard Business Review, and on NPR. She lectures at Stanford Graduate School of Business, where she earned her MBA and has a Master of Science in electrical engineering.