Category: Best Practices

May 12, 2017

I was recently honored to be a guest on the “Accelerate Your Business Growth” podcast hosted by Diane Helbig. I talked about how to grow your business by thoroughly understanding the mobile revolution.

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March 24, 2017

Board advocate Olga Mack featured me on her ACC Docket column. I shared with her my step-by-step approach to raising your profile and becoming board ready: first join the conversation, then shape it, and then drive it. I hope you find it helpful.

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January 10, 2017

I was honored to recently be a guest on The Entrepreneur Way hosted by Neil Ball. Neil’s podcast has over 2 million active listeners, so it was great to engage in conversation about the journey of entrepreneurship.

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January 5, 2017

I was invited to speak about the art & science of growth at the Lean Startup Conference in San Francisco. I really enjoyed the event and met some amazing people there. It’s definitely a program I recommend to anyone working in technology and looking to make their company successful.

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November 16, 2016

It was really fun being a guest on episode #386 of Business Insanity podcast hosted by Barry J Moltz. We talked about whether the mobile trend is here to stay, best practices for email marketing with mobile in mind, and the formula for mobile success.

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October 18, 2016

I was recently asked to share with CNBC the skills of future leaders. Work is changing fast. Workers have to keep up, and that means more than learning to code. The three important skills for success that I shared with CNBC are:  1). Creativity – translating a skill from one industry or function to another, going back to get a new education, taking on “extra-curricular” projects. 2). Loyalty – Successful careers will be built on the ability to build trust which comes by demonstrating loyalty over long periods of time.  3). Humility – A key trend I’ve observed in leadership is the disappearance of the autocratic, know it all leader. I’d love to hear your thoughts.

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October 7, 2016

I am delighted to have this article about using push notifications in your mobile strategy published recently on Entrepreneur.com. It was also syndicated on Foxnews.com. What I learned while managing push notifications at Facebook is that there are a few things to consider when trying to create a mobile presence through push notifications. You should be able to measure it, increase the impact of your program once established and also determine what other channels you should utilize. Please take a look at the full article and let me know what you think.

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September 27, 2016

I’m excited about to share this interview I did recently with Nir Eyal at Nasdaq Entrepreneurial Center TV studios in San Francisco. Nir, who wrote the foreword for my book ‘mobilized’, has taught at Stanford Graduate School of Business and Design School and blogs about the intersection of psychology, technology, and business.

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August 12, 2016

Entrepreneur magazine invited me to give my perspective on what small business should do with mobile: nothing (at your own risk!), the minimum (it’s easier than you think), or enough to turn it into a competitive advantage. Click to read the full article.

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July 23, 2016

People bring their devices with them everywhere, and no matter where we are or who we are, we expect magic from them. This is a big part of what made the shift from web so challenging for Facebook. As a free web service, the cost of a mistake for the company had traditionally been rather low. So low that “move fast and break things” was a motto that made sense for a long time. How did Facebook successfully turn around its culture to become a mobile-first company? That and more I share in my interview with First Round Review.

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July 20, 2016

With mobility comes visibility and it becomes important to understand the ins and outs of mobile technology and how to better reach your customers. Listen in on some ways that having a mobile presence can benefit your business.

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July 18, 2016

Most of us spend more time on mobile devices than on computers, so naturally, every business wants to become “mobile first,” but what does this mean? CMS Wire invited me to write about approaches companies can take to become mobile.

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July 5, 2016

Former search giant Yahoo was born in the early days of the Internet and quickly established itself as a leader in the emerging online advertising industry. Read more to find out what happened to Yahoo! and why it couldn’t survive mobile.

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June 14, 2016

The folks at Hack to Start invited me as a guest on their show. This interview not only takes you through my professional journey and where I’ve been in my career, but I also dive deeper into the specific projects I got to work on. It was so much fun to look back on what brought me to where I am today! Listen in to find out how my passion for technology and entrepreneurship developed, best practices for businesses, and even the apps I use on my own personal mobile device. Enjoy!

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May 25, 2016

I had so much fun being a part of Wizeline’s Confessions of a PM series! In this three-part interview, we discuss the rules of thumb for mobile product development, tips for gaining users and building better mobile products using user research.

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May 25, 2016

How often do you engage with your mobile products every day? Can you disengage from your mobile product completely? For most people living in the mobile revolution, myself included, interacting with our products is an essential part of our day. They are last thing we see before we go to sleep and the first thing we touch when we wake up. Here is an excerpt from mobilized that touches on sticky technology, tools companies use for user personalization, and the p-word.

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May 19, 2016

Increasingly, businesses are focusing their time and budget on going mobile. But without good execution, it’s extremely easy to fail! There are three elements of a mobile product that make it a success – they must be beautiful, they must understand us, and they must learn about us as we use them.

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April 20, 2016

The O’Reilly media team invited me to create an online course with them, to help mobile teams and developers execute a mobile launch strategy more effectively. I really enjoyed the creative process, and hope that the best practices I learned after 10+ years in mobile will benefit listeners. You get the class for 50% off is you use my discount code.

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March 2, 2016

I often get asked about the most common mistakes companies make when they first come up with a plan to go mobile. It boils down to 3 things: define success, test extensively, and have a clear business model. In this article, which I originally wrote for the Huffington Post, I discuss examples from Trulia, Viber and Yelp, who clearly stand out on mobile and avoided those pitfalls.

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February 27, 2016

For the first time in history, we have a technology that’s in the hands of billions of people. So naturally, every business wants to and should get a meaningful piece of mobile. They want to become mobile-first. How to get there? This is the million-dollar question that this FREE course, 7 Steps to a Successful Mobile Launch, answers. It is designed to help companies save time and money with their mobile launch. It is based on my experience at mobile pioneers from Facebook to GreenOwl Mobile.

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December 15, 2015

One of the things I believe is critical for mobile success is personalization. One of the most disruptive aspects of mobile products is how much they know about us. But how do you create personalized experiences that feel real? There are 5 key personalization filters and this is what I’m discussing in this article, which was originally written for the Huffington Post.

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October 20, 2015

On mobile, users’ behaviors and preferences keep evolving. Within months, sometimes weeks, what was taboo becomes mainstream and what was mainstream become obsolete. That’s part of the fun. But how can companies keep up? This article, originally written for the Huffington Post, describes 3 simple steps to drive exponential growth on mobile.

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September 23, 2015

I argue that to be successful, mobile products need to be beautiful. But consider this: billions of people use their mobile products on average 110 times a day. So mobile designers have the challenging task of delighting virtually anyone all day. How do they do it? In this article, which I originally wrote for the Huffington Post, I outline the focusing and expanding design elements that power the best mobile products.

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August 26, 2014

One of the products I looked after during my time at Facebook is push notifications. I learned a lot about how to use them for users’ delight, what works and what doesn’t. This is the purpose of this article, which I originally wrote for the Huffington Post.

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