Month: May 2016

May 25, 2016

I had so much fun being a part of Wizeline’s Confessions of a PM series! In this three-part interview, we discuss the rules of thumb for mobile product development, tips for gaining users and building better mobile products using user research.

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May 25, 2016

How often do you engage with your mobile products every day? Can you disengage from your mobile product completely? For most people living in the mobile revolution, myself included, interacting with our products is an essential part of our day. They are last thing we see before we go to sleep and the first thing we touch when we wake up. Here is an excerpt from mobilized that touches on sticky technology, tools companies use for user personalization, and the p-word.

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May 19, 2016

Increasingly, businesses are focusing their time and budget on going mobile. But without good execution, it’s extremely easy to fail! There are three elements of a mobile product that make it a success – they must be beautiful, they must understand us, and they must learn about us as we use them.

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May 14, 2016

When you’re designing for mobile – for the nooks and crannies of someone’s life – you need to have a deep understanding of who you’re creating for. For most products, that knowledge will help close the empathy gap between your team and your users. As design lead at Thumbtack, a marketplace that connects customers with local professionals, Audrey Liu and her team spend a lot of time thinking about how to minimize these gaps in a startup environment. In her discussion at Manifesto, she talks about common obstacles, how to overcome them, and best practices for designing more meaningful user-to-user connections through empathy.

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May 10, 2016

It’s hard to argue with the fact that successful mobile products are beautiful. Here is an excerpt from mobilized, where beauty in mobile is discussed. Learn a valuable lesson from the story about a Chinese emperor and a painting of a dragon.

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May 6, 2016

It’s been such an exciting week centered around mobilized. The book is currently a Best Seller in four categories on Amazon! To celebrate, here is a tidbit from mobilized about mastering mobile design. This excerpt is also featured in Designers + Geeks (AlleyWatch) and Medium.

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May 2, 2016

I had the pleasure of interviewing MIT Digital Fellow Marshall Van Alstyne. Marshall argues that product business models are broken and being replaced by platforms. Products have features, but platforms have communities. How does that impact business model? 

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